The selling process
What to Expect When You Sell Your Home with Brendan Moran and Five Star Real Estate
Thinking about selling your home? You’re not alone—but many homeowners feel overwhelmed by everything that goes into it. That’s why we use a proven, step-by-step process that ensures you're informed and confident at every stage of your home sale.
Step 1: Schedule a Listing Appointment
The first step is simple: set a time to meet with a real estate agent or broker like me. We’ll tour your home, review the market, answer your questions, and talk about the expected sale price, timeline, and next steps.
This is also when we typically sign a listing agreement, which covers key details like commissions, terms, and marketing expectations—so everything is crystal clear from the start.
Step 2: Decide on the Right Price
Pricing is part art and part science. Just because your neighbor got a certain price doesn’t mean that applies to your home. We’ll analyze recent comparable sales, local trends, and the condition of your property to land on a price that will attract serious buyers without leaving money on the table.
The right price brings traffic. More traffic often leads to multiple offers and stronger negotiations.
Step 3: Pre-Listing Inspections
We arrange and coordinate home inspections before the listing goes live. Why? Because buyers appreciate transparency, and knowing about repairs ahead of time gives us time to address them—or disclose them appropriately—depending on the market.
In a seller’s market, buyers may be more willing to take on repairs. In other cases, fixing small issues upfront can prevent price reductions down the road.
Step 4: Staging, Photos, and Video
If your home is vacant, we’ll stage it—and yes, it makes a big difference. A well-staged home helps buyers picture themselves living there, which boosts emotional appeal and selling price.
From there, we bring in professional photographers and videographers to make sure your listing stands out online, where 95%+ of buyers start their search.
Step 5: Open Houses and Showings
Once your home hits the market, it's showtime. We coordinate everything:
Open houses
Private showings
Agent appointments
We work with your schedule and make sure each potential buyer has the opportunity to see your home at its best.
Step 6: Offers and Negotiation
Once an offer comes in—congratulations! Now the real work begins. We’ll walk you through your options:
Accept it as-is
Submit a counteroffer
Send multiple counteroffers if you receive more than one offer
We’ll help you understand the strengths and weaknesses of each offer and negotiate terms in your best interest.
Step 7: Contract to Close
Once you’re in contract, we’ll manage everything from that point to the finish line:
Buyer inspections
Appraisal coordination
Title and escrow paperwork
Final walkthrough scheduling
Moving logistics and key transfer
This phase usually takes 25–30 days, and our team will guide you through every detail to make it as smooth as possible.
The Bottom Line
Selling a home involves dozens of moving parts, but when you work with an experienced local team like ours, you don’t have to stress about the process. We handle the hard stuff—you just focus on your next chapter.
Thinking about selling your home? Reach out today and let’s talk.
📞 Brendan Moran | Five Star Real Estate
Trusted. Local. Proven.