If you’re navigating the real estate market in Walnut Creek, the East Bay, or anywhere in California, you might wonder: Should I write a personal buyer letter to the sellers when trying to buy a home? It’s a common question, especially in competitive markets.

What Are Buyer Letters?

Buyer letters are personal notes written by homebuyers to sellers. These letters often include stories about the buyer’s family, why they love the house, and how they envision their future in the neighborhood. Sometimes buyers even include photos of their kids, pets, or family to create an emotional connection with the seller.

Why Buyer Letters Used to Matter

In past years, especially during strong seller’s markets, many buyers thought that a heartfelt letter could tip the scales in their favor. Sellers facing multiple offers might be swayed by a letter that made them feel confident the buyer would truly cherish and care for the home.

The Changing Landscape: Why Buyer Letters Are Less Effective Now

In today’s real estate market, especially in the East Bay and Walnut Creek areas, things have changed. Many sellers explicitly request on the multiple listing service (MLS) that buyers do not send personal letters. Why?

The reason is legal caution. When sellers receive several buyer letters, they risk potential discrimination claims if they select an offer based on personal factors related to race, disability, family status, or other protected classes. To avoid lawsuits, many sellers and their agents simply refuse to consider buyer letters.

What This Means for Buyers

While there is no law prohibiting buyers from writing letters, the trend has shifted away from them having influence on the sale. Sellers today generally focus on the strength of your offer, contingencies, and financial qualifications instead of personal stories.

Should You Write a Buyer Letter?

You can still write a buyer letter if you want to express your love for a home or neighborhood. However, keep in mind that it likely won’t have the impact it once did in Walnut Creek and across the East Bay. The best way to stand out remains crafting a strong offer with competitive terms and working with an experienced real estate professional who knows the local market.

If you’re thinking about buying a home in Walnut Creek or anywhere in California, or if you want more answers to your real estate questions, just message us at Ask Brendan. We’re here to guide you through every step of your home buying journey.